1. Selling in a down market means buying in a down market. If you list now, you might sell a bit lower, but you can buy more with it. Think of the home — and that balcony or home office — you can now buy at a discount.

2. Active buyers are more serious than ever before. People have spent the last five months realizing the inadequacies of their homes. As a result, the buyers looking right now, in the middle of Covid-19, are very motivated to get a transaction done and take advantage of the historically low mortgage rates.

3. Price so that the market chases you up, not down. If you don’t price correctly, chances are buyers will not bid — and they may not even view.

4. We don’t know what the future holds. Don’t take this buyer demand for granted. This unprecedented year is far from over — the election and ongoing pandemic could freeze real estate activity again, making it harder to sell afterward. And if your home may require some home improvement services to shine, it’s time to take advantage of this moment when we know that contractors are still allowed inside the house.